Lean and Green :: History

Lean and Green^®

Our Background

The notion for Lean and Green® arose in the 1990s, when founder, Wendy Hudson Ramsey, was privileged to spend a decade working on the development of environmental and health policies for a variety of organizations. The work prompted a deep interest in the state of our country’s health at all levels, especially in the role of the individual and the question, “How do we encourage behavior change for healthier lifestyles?”

Wendy went to work in the field of fitness motivation for individual clients and hope was fueled that Americans could change their habits to reinforce the health and environmental policies that were developed at the federal level.

In 2003, the name Lean and Green® was founded, foreseeing an eventual broadening of motivational tools (resources, tools, goal-setting principles) to improve community and environmental health. Coaching sessions focused on fulfilling needs and overcoming barriers to healthier behaviors. Through individual work with a small pool of clients, Lean and Green® established itself as a resource in the Grinnell, Iowa community for those asking for accountability, motivation, and commitment for change. In 2005, its unique blend of motivational and instructional principles led Lean and Green® to register its service mark through the United States Patent and Trademark Office.

In 2006, the corporate market presented a means to sustain information flow to clients. Grinnell Mutual Reinsurance Company employed Wendy on a full-time basis to develop corporate programs, identify needs for health, wellness, and safety information; and to oversee coaching services, programs, memberships, training, and tools. Building on the silver award earned in 2004 and working within the dynamic Human Resources department, the GMRC Wellness Program achieved the Gold Well Workplace Award from the Wellness Councils of America in 2009.

Lean and Green® continues its efforts to connect you with public and private-sector tools here on this site and in a consultation setting.

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