The idea for Lean and Green® really began over 20 years ago, when founder,Wendy Hudson Ramsey, was privileged to spend a decade working on the development of environmental and health policies for a variety of organizations. The work prompted a deep interest in the state of our country’s health at all levels, particularly in the role of the individual and the question, “How do we encourage behavior change for healthier lifestyles?” 

Wendy went to work in the field of fitness motivation for individual clients and her hope was fueled that Americans could change their habits to support the sound health and environmental policies that were so painstakenly developed at the federal level.

In 2003, the name Lean and Green® was instated, foreseeing an eventual broadening of motivational tools (resource access, goal-setting principles) to improve community and environmental health. Coaching sessions focused on fulfilling needs and overcoming barriers to healthier behaviors. Through individual work with a small pool of clients, Lean and Green® established itself as a resource in the Grinnell, Iowa community for those asking for accountability, motivation, and commitment for change. In 2005, its unique blend of motivational principles led Lean and Green® to register its service mark through the United States Patent and Trademark Office.